Webinar: The Smart Approach to Raising More Money Online

April 22




Date & Time

Wednesday, April 22nd, 2020
1:00 - 2:00pm

Event Details

Have you tried creating a great online experience for your supporters but aren’t seeing more gifts come in? Has the global pandemic forced you to cancel galas and fundraising events? Are you interested in digital fundraising but confused about where to start? Get ready to make some smart (and achievable) plans with an industry expert!

We’ll review the five most important characteristics of an effective digital stewardship program and talk about why they are so important, especially if you have a small but mighty fundraising team.

No need to be a tech whiz with a large online giving program to get a lot from this session- you’ll see awesome examples of those key characteristics in action and take away some new ideas to try with your unique supporter mix and organizational goals.

Attendees will learn:

  • How to define their top audiences
  • How to set realistic digital engagement goals
  • Evaluate their current online donor experiences
  • The ingredients they need to create good digital experiences
  • Just-in-time Facebook fundraising tips for 2020

Target Audience:

This workshop is most appropriate for staff from any organization that does not have a reliable, high-performance digital fundraising platform. Frontline staff in fundraising, marketing, and those at the leadership level all welcome!


Maureen Wallbeoff | Practical Wisdom for Nonprofit Accidental Techies

A resident of Cape Cod MA, Maureen started her nonprofit career at Planned Parenthood of Connecticut, rising from counselor to eBusiness Director over a seventeen-year tenure. In 2008, along with several business partners, she opened the doors to Firefly Partners, a creative digital agency for nonprofit organizations.

After working with hundreds of organizations across every mission and vertical, Maureen realized that most nonprofit staff aren’t confident in their ability to buy, set up, and use the right CRM and digital engagement platforms. Maureen uses plain language and proven processes to help her clients experience wild success with their own unique mix of systems.

In addition to her work with nonprofit clients, Maureen has authored two guides on nonprofit engagement software, answers questions live on Facebook every Friday, blogs at her website, and is a regular contributor to nonprofit industry media channels. She is also an expert trainer for Idealware and TechSoup.

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